Top photography tips

Posted by: Jennifer Rutherford on 11/02/2017

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If you're trying to sell products on your website it's important that they look great. Ideally you would want a professional to photograph your products. We know that there's not always the budget. Also we're not professional photographers but in the past we've done a fair amount of photography - mostly of cakes for blogs! Here's our top tips for taking your own product shots.

1. Think about where you are taking the photo. What’s in the background, do you want the product against a plain white background or do you want any props? Use sheets, tiles, white & black boards whatever you can get your hands on to get a plain background. Are you photographing it in situ i.e a wedding cake in the reception venue. Frame the product well making sure you get the whole cake in as you can always crop bits out...

Gecko Travel Clinic

Posted by: Jennifer Rutherford on 10/02/2017

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It's great to get a project you can really get your teeth into and Gecko Travel Clinic was just that. The Gecko team came to us looking for the full works, beautiful website and printed materials to show it off. 

It was easy to work with their existing brand especially since it involved such a cute little green gecko who had already proved popular with their customers. We kept it really simple to show him off and ended up having a lot of fun dotting him (and his family) around the website. The site really came together with the photographs from the team's travels and the lovely comments from their customers.

We'll be watching their blog carefully to find out where they've been travelling to now and also keep an eye out around town for their lovely Gecko-y leaflets.

Responsive websites

Posted by: Johanna Welander on 10/02/2017

 

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Why is it important that our websites are responsive? When we design a website we want to make sure users are looking at the best version of it. Nobody wants to be looking at a tiny website in the middle of their giant desktop screen but then someone on a mobile doesn’t need all the extras.

When we create a website for a client we’ve spent time creating a great looking brand. So, it makes sense that we spend time making sure it looks good on a mobile, on a tablet and on different sized screens. 

Our development skills mean that it changes seamlessly depending on the size it’s being viewed at. The menu changes to one that’s easy to use if you’re on a mobile and images disappear if they’re not needed. We want your...

Why should I maintain the blog on my website?

Posted by: Jennifer Rutherford on 10/02/2017

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A blog provides a space where you can give a less formal and more personal impression of your business. It allows you to become a professional expert in your field while also being a resource for returning users to your site.This in turn helps improve your SEO (Search Engine Opimisation).

There are no written rules about blogging but there is a general etiquette that the blogging community follows. For example, if you quote from another person’s blog you should always link back to their site. This increases traffic to their site and creates movement between sites improving everyone’s SEO.

If you’re thinking “I don’t have time to write original content for regular blogging”, it doesn’t need to be like that. While it would be ideal to write a whole post from scratch, a sentence or two of something happening...

Step 9 Support & Maintenance

Posted by: Jennifer Rutherford on 14/11/2016

Design Process Step 9 Support

Even although we've published & your site has gone live we're not finished yet. Your site needs regular attention. We take a monthly support fee to cover updates to the CMS which we’ll do behind the scenes to make sure you’re site performs at it’s best. 

If you have any problems whether technical or maintenance just ping us an email and we'll be there to help. 

Step 8 Launch

Posted by: Jennifer Rutherford on 14/11/2016

Design Process Step 8 Launch

Everything is in place so we're ready to launch i.e. we're ready to publish. We repoint the site from our server to yours. So your site is live at your domain name. You can tell friends, family, business associates and start to build your rankings. Strangers will begin to find your site through the search engines.

We’ll train you on how to use the Content Management System. This lets you edit the text and images yourself. You'll be able to adjust your keywords and meta data to make sure your site is performing well in search engines. You can also keep an eye on how many hits your site is getting. The blog function of your new site will help drive traffic so remember to blog regularly.

Step 7 Hosting and email

Posted by: Jennifer Rutherford on 14/11/2016

Design Process Step 7 Hosting

Once you’re happy with how it looks on our server we will need your login details for your domain name for this as well as your final payment.

We will also set up your email addresses. Different members of your organisation can have their own email addresses and login details for the CMS dashboard and you will have access to this once we've trained you.

Step 5 Implementation

Posted by: Jennifer Rutherford on 14/11/2016

Design process Step 5 Implementation

We spend a considerable amount of time behind the scenes developing your site to look how we've said it will look and function how we've said it will function. There's a lot of tricky coding and database work here. Sometimes it plays ball other times it doesn't but it never gets the better of us. 

The sooner we have all your text and images the better but at this point we definitely need them. Now we start to add them to your site. We tweak each page to make sure it looks great & reads well.

It may take a while for the magic to happen behind the scenes but feel free to ask us for an update any time. It's easiest if we don't show you too often at this stage though as it can cause extra...

Step 4 Design

Posted by: Jennifer Rutherford on 14/11/2016

Design Process Step 4 Design

So now we've agreed the basic structure it's time to start "dressing it".

We start with the most basic element of your brand, the logo. We present you with some logo suggestions usually 3 - 4 ideas. You can mix & match from the bits you like if you wish but we only go ahead with one logo. That one logo can be tweaked a bit to make it perfect. 

From there we develop a look for your website. We work on the colour palette, the fonts, photographs and graphical elements.

You get a static mockup of a page or two of your site. It's helpful to have at least some of your text at this point. We take your feedback on board and tweak the static mockup. We need to remember to be mindful that the...

Step 3 Wire framing

Posted by: Jennifer Rutherford on 14/11/2016

Design Process Step 3 Wire Framing

We've probably already discussed what pages your site will need and a site map showing those pages will form part of our proposal. Pages can be added at any point during the process but beware adding too many at a later date can affect the effectiveness of your tidy well thought out site. 

We'll check again that the structure we proposed is the one you want. This may have changed as you've written text. Design may also influence your page structure but it's a good idea to have a structure in mind so that the site stays cohesive.

We'd recommend no more than 6 main menu pages. And no more than 6 levels in the drop downs although there's no harm in a third drop down level. Remember to think about how you as a user would...

Step 2 Content Research

Posted by: Jennifer Rutherford on 14/11/2016

Design Process Step 2 Content Research

We've already had a chat and made a proposal for your website. If you agree with our suggestions you ask us to get started by paying the deposit.

Next we need to know your business name to start creating your brand. When deciding your business name it's also a good idea to buy any domain names you want. We'll need to know this too.

You will need to decide whether you are going to write the text for your website or whether you want someone else to do it for you. We can recommend a copywriter who can help either by writing all your content or by editing what you’ve written to make it sound great on your site.

If you are going to be providing your own photographs or images then we will need to know and...

Step 1 A chat

Posted by: Jennifer Rutherford on 14/11/2016

 Design Process Step 1 Chat

The process always begins with a chat with us. You tell us about you, your business, your clients and we ask you a lot of questions.

We then go away and think about everything you've told us. Using that information we prepare a proposal detailing all the things we think you need and what we can for you.

This isn't set in stone & at this point is very much up for discussion. Read it very carefully before you agree because this forms the basis of the contract between us.

 

Website design and development process

Posted by: Jennifer Rutherford on 14/11/2016

9 stage web design and development process

Designing and developing your website is a daunting prospect for any business new or established.  Who will host it? What will it look like? What is it going to say? Where do you start? There's an awful lot to think about.

To get the best from your website takes time and effort. We're here to help you. Over the next few weeks we're going to take you through our process for designing and developing a website from scratch. We'll cover what we do and what we need from you to be able to do it.

We'll go through it in 9 separate stages from the initial chat through designing a good looking site right through to launching a fabulous site for all to see. And of course it doesn't even end there as we continue...

Business Cards

Posted by: Jennifer Rutherford on 03/05/2016

Iain Nisbet Business Cards 

Business cards are an important part of any business networking. A handy little card to give potential business associates or clients with all your contact details. Who knows when they might find that card useful.

We love to see our vision for a business printed. We recently created the logo and brand for Iain Nisbet, Education Law Consultancy and we're really pleased with how the business card turned out. They're smart, professional and hopefully useful to Iain as he builds his new business.

 

Heavenly new website

Posted by: Johanna Welander on 03/03/2016

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Glyph Kreativ worked with the team at Heavenly Bakes N Cakes to create a new website to showcase their delicious cakes. The fun and fresh design let's the cakes do all the talking. So if you're hungry for cake check it out http://www.heavenlybakesncakes.co.uk/

Why do I need a website?

Posted by: Jennifer Rutherford on 03/03/2016

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A website is a shop front only better. It is open all the time and available to anyone. And even better it's cheaper than actually having a physical shop.

It's a place to showcase what you do and show potential customers not only that you exist but also that you are professional. Even if it's just you running the business your website doesn't need to give that away. You can make it look like you've got a huge team while in reality it's just you working really hard. 

You don't need to be selling a product to need a space to sell you can show off your skills and make customers aware of your capabilities as a business owner. . 

Like any shop though it is just the beginning. You need to tell people about it and encourage them to visit. You do...

Happy Birthday Glyph Kreativ, 1 year!

Posted by: Johanna Welander on 17/02/2016

We are celebrating our first successful year. 

We would like to thank all our lovely customers, we really enjoy working with you all!

We're looking forward to another eventful year, making the web brighter, more user friendly and more beautiful one little step at the time!  

We hope you will join us on our journey.

Search Engine Optimization

Posted by: Jennifer Rutherford on 13/09/2015

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Why is it important?

People type in what they're looking for in a browser window and get results served based on the Search Engines' algorithms.  These algorithms take lots of different factors into account when evaluating how relevant your site is to the person searching.

It is likely that if you're not in the top three places of the first page you wont get what's termed "clickthrough".  So you definitely want to be on the first page and you definitely want clickthrough.

Make sure that you can customise things such as unique page titles, metadata keywords and metadata titles for each page on your website.

What to do?

Page titles:

Make sure that each page on your site has an unique page title.

If you're a company specializing in web and graphic design and are located in...

Own your own domain name

Posted by: Jennifer Rutherford on 27/08/2015

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Your domain name is also referred to as the URL (Uniform Resource Locator) or web address of your site.

Getting an appropriate domain name is important and can help your site achieve higher search engine rankings and also help users understand what you do.  You can buy a domain name from any domain name registrars and usually you buy it for a fixed term, say a year or two.

There are a few things that are important to think about when registering your domain name to avoid any difficulties when you later come to publish your website.

  • Register your domain name in your own name.  Do not let your web design bureau, business advisor or friend register it for you. If someone else owns your domain name that means that if he or she are difficult to get in...

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